"企業(yè)數(shù)字化運(yùn)營解決方案" 收入在封城影響下仍然取得同比增長

"企業(yè)數(shù)字化運(yùn)營解決方案"收入占比創(chuàng)新高達(dá)36%

香港2022年8月25日 /美通社/ -- 中國領(lǐng)先的企業(yè)數(shù)字化運(yùn)營和營銷云平臺愛點(diǎn)擊集團(tuán)iClick（NASDAQ：ICLK）發(fā)布截至2022年6月30日未經(jīng)審計(jì)的第二季度財(cái)務(wù)業(yè)績。

愛點(diǎn)擊2022年第二季度收入達(dá)3,808萬美元，其中"企業(yè)數(shù)字化運(yùn)營解決方案"收入為1,381萬美元，同比增長3%; "在線營銷解決方案"收入為2,426萬美元，同比下降62%。 "在線營銷解決方案"收入下降主要來自 i) 集團(tuán)戰(zhàn)略性縮減利潤率較低、風(fēng)險(xiǎn)較高的部分"在線營銷解決方案"業(yè)務(wù)、ii) 部分客戶面臨更嚴(yán)謹(jǐn)?shù)男袠I(yè)監(jiān)管，導(dǎo)致中國廣告市場普遍放緩以及 iii) 中國實(shí)施嚴(yán)格的疫情防控措施。

由于"在線營銷解決方案"的收入下降，2022年第二季度毛利潤為926萬美元，同比下降62%；毛利率為24.3%, 相較于去年同期的31.2%。根據(jù)非美國通用會計(jì)準(zhǔn)則，2022年第二季度調(diào)整后EBITDA虧損為1,317萬美元；調(diào)整后凈虧損為1,502萬美元。

愛點(diǎn)擊董事會主席、首席執(zhí)行官兼共同創(chuàng)始人唐健表示，"為了有效控制新一波COVID-19疫情，中國各地在2022年第二季度采取了嚴(yán)格的防疫措施，不可避免地為市場帶來影響。同時，波動的宏觀環(huán)境也使客戶在廣告和促銷活動開支上持保守態(tài)度。因此，第二季度公司的總收入同比下降51%，主要由于‘在線營銷解決方案'的收入同比下降62%; 與此同時， ‘在線營銷解決方案'部門提列2,495萬美元商譽(yù)減值，兩者均為第二季度虧損的原因。"

"盡管宏觀經(jīng)營環(huán)境持續(xù)嚴(yán)峻影響集團(tuán)實(shí)施戰(zhàn)略，我們長遠(yuǎn)看好的‘企業(yè)數(shù)字化運(yùn)營解決方案'還是取得了一定增長，收入貢獻(xiàn)更是在第二季度達(dá)到歷史新高的36%。"

"展望未來，我們對頭部品牌客戶的價值主張依然不變，隨著整體市場和客戶業(yè)務(wù)的動能恢復(fù)，相信我們的業(yè)績將有更好的表現(xiàn)。我們相信，‘在線營銷解決方案'的策略性縮減將使公司能更有效調(diào)配資源以推動‘企業(yè)數(shù)字化運(yùn)營解決方案'的投資與發(fā)展。同時，在中國數(shù)字化轉(zhuǎn)型的趨勢下，我們也將進(jìn)一步發(fā)展我們的‘SaaS+X'業(yè)務(wù)模式，從而推動業(yè)績長遠(yuǎn)增長，并擴(kuò)大我們的市場份額。"

股票回購計(jì)劃

2021年12月22日，愛點(diǎn)擊宣布了一項(xiàng)股票回購計(jì)劃，計(jì)劃在2022年1月1日至2022年12月31日期間，回購總價值最高達(dá)2,000萬美元的美國存托股份(ADS)。截止至2022年6月30日，回購股票的總價值約為720萬美元。

關(guān)于愛點(diǎn)擊

愛點(diǎn)擊集團(tuán)(NASDAQ: ICLK)成立于2009年，是中國領(lǐng)先的企業(yè)數(shù)字化運(yùn)營和營銷云平臺。愛點(diǎn)擊的使命是賦能全球品牌釋放智慧零售的巨大市場潛力。憑借獨(dú)家的前沿技術(shù)，愛點(diǎn)擊提供的全消費(fèi)者生命周期解決方案助力品牌有效實(shí)現(xiàn)業(yè)務(wù)增長和提升盈利能力。愛點(diǎn)擊總部位于香港，通過全球十一大辦公地點(diǎn)覆蓋亞洲及歐洲市場。更多信息請?jiān)L問https://ir.i-click.com。

Safe Harbor Statement

This announcement contains forward-looking statements, including those related to the Company's business strategies, operations and financial performance. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; the duration of the COVID-19 outbreak and its potential impact on the Company's business and financial performance; fluctuations in foreign exchange rates; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

如需投資者關(guān)系及媒體查詢，請聯(lián)絡(luò)：

愛點(diǎn)擊互動亞洲集團(tuán)有限公司

李依珊 女士
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金通策略集團(tuán)有限公司
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